1.    Remember! Cash is more important than your mother...treat it as such!

3.    Analyze decisions financially in all areas of the company before you decide!

4.    Find good people, get good people, keep good people! (ie., pay them enough so they stay)

5.    Review an action after it is taken and the results are in! Better decision-making results more from mistakes than from correct guesses.

6.    Always, always, always know your competition!

7.    Figure out exactly what your customer wants—then give them that (this is the sole purpose of business)

8.     In business, it is better to be late than wrong.

9.     If it's important enough to do, promote it!

10.   Your costs are always the first basis of your price.

11.   Follow the "Three Easy's" Approach: Easy to understand, easy to implement, easy to sell

12.   Don't get just any deal....Get the right deal or walk away!

13.   Specialization is the key to early success!

14.   It really is "Not What You Get, But What You Keep" A good tax accountant and lawyer are worth their weight in gold!

15.   A Guiding Philosophy: Under Promise, then Over Perform

16.   Create "Unity of Message" through each aspect of your marketing: Product design, advertising and promotion, pricing, positioning

17.   Be conservative, be very very conservative in projections and expectations

18.   All your customers are not alike: Find ways to reward your best and potentially biggest

Need a detailed explanation of any of these? Give us a call and we'll discuss them more thoroughly with you for free!

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